Target apologizes after selling Minnesota ‘Badgers’ onesies
MINNEAPOLIS — Target has apologized for selling infant clothing in Twin Cities stores that misidentified the mascot for the University of Minnesota as the “Badgers.”
The Minneapolis-based retailer carried a maroon-and-gold onesie that had the words “Minnesota Badgers,” the nickname of its Big Ten rival Wisconsin, on the front.
“Color us red, as a Minnesota-based company, we know we are home to the Gophers,” Target said in a Tuesday, Feb. 11, statement. “We’ve worked with our vendor to remove this item and apologize to any sports fans who might have been left scratching their head.”
A spokesman said that 24 onesies went on shelves at four stores Sunday and were removed Monday. But not before two were bought.
Kileigh Carpenter caught the fashion faux pas Sunday while shopping at the Quarry Target in Northeast Minneapolis. The U alumna proceeded to send out a photograph of it in a tweet — tagging the retailer, as well.
“I was stunned,” the 32-year-old Minneapolis resident said Tuesday. “Questioned what I read and thought it was a joke.”
Carpenter’s tweet eventually went viral, with many giving Target much flak for the blunder. It also earned a response from Target, which asked Carpenter to contact them, which she did.
“It was not my intent to draw any internal negativity to the store’s athletics department,” said Carpenter, who decided against buying the onesie. “They have great people working within the department. This was a manufacturer’s error.”
It wasn’t the first time Target has had egg on its face in its hometown. In 2014, the retailer sold Minnesota Vikings jersey T-shirts with a typo on the back — “Bridewater,” instead of “Bridgewater,” for then-quarterback Teddy Bridgewater.